How many know that John Grisham began his career as a self-published author, selling books out of the trunk of his car? He actually had to prove his book would sell before he could land a publishing contract. It's hard to imagine isn't it? Nowadays, authors don't have to sell books out of their trunks. They can self-publish and sell straight off the web. That works great for some but is not for everyone.
What to do?
Hybrid publishing, is a great middle ground. Partnership publishing is a model that provides a way to land a publishing contract for great authors who are simply not well known...
What better way to build a readership and develop your brand and platform by becoming a published author through partnership publishing?
Sometimes, a previously published moderately successful author may choose the hybrid route because they want more creative control over their books but do not want to be self-published. Face it, as great as indie authors are, and there are some awesome indie authors out there (and we honor them!), self-publishing still carries a stigma. Not as much as it used to, thankfully, but nonetheless..... That doesn't bother many authors, but it does some. For them, hybrid publishing may be a perfect solution.
As a hybrid publisher, Novelist Press hopes all its authors will love our relationship so much they will never want leave us for another publisher. But, alas, we know that if we do our job right, and if the author does their job right, they will make the leap from unknown to known, and we may very well see the day when we will all rejoice with our authors as they "fly the coup" by accepting an offer they can't refuse from a traditional publisher.