Friday, August 3, 2018

Your Brand as an Author

 What is your brand as an author? Don't really know? Do you even know what a brand is? Not exactly? Join the level-one author branding club, take a deep breath, relax, and enjoy the process . You really can get this.

What do you write about? What else do you write about? Do you have a blog(s), social media profile(s)? Do your blog(s) and social media posts reflect what you write about in your books? 

They should. 

Have you spent years blasting the blogosphere and the social-sphere with a mixed bag of anything-that-comes-to-mind, Heinz 57, mishmash of snips, quips, and quotes that don't say anything much about your brand? Don't despair. It is never to late to haul yourself and your battered brand out of the abyss of discombobulation.  

Here's how to get started in 2 simple steps:
  1. Isolate your categories
  2. Clean-up your platforms
Isolate your categories: Do you write about more than one thing? Do you write fiction or non-fiction, or both? Make a list--a social media post-scheduling list--based on what writing hats you wear (only the ones you wish to promote).

You may need to segment. Separate blogs and social media profiles are in order if you're interests are widely diverse. Whatever you choose to do, stay consistent.

Limit social media posts to things consistent with your brand[s]. It is OK to post about your book[s], as long as every post is not  is not about your book[s]. Acknowledge and appreciate your friends and fans. Post about their books or events.    

Clean up your platforms: If you're a newbie to social media, begin with just one platform, branching out as you become more comfortable with it: Twitter for example. To establish a profitable presence on Twitter (one that can help sell books), some suggest an author tweet 10-20 times a day. 

10-20 tweets a day is a tall order for some--including this writer. Nope, can't tweet "buy my book" twenty times a day. BIG No-No. Speak to your followers with helpful, relevant, content. Think, write, research, use a scheduler. Platforms such as Crowdfire and Hootsuite are helpful, and the free versions (if you have all three) are usually more than sufficient. Again, start with one and expand from there. I use all three.

Buffer is a good start for beginners.

I found this book VERY helpful 

The Facebook page scheduling feature is excellent as well.

If you are not a newbie. If you have been writing for years and years and have several social media author profiles, that are currently in a mess (deleting is allowed), rein yourself in. As an author who is building a brand, you no longer have the luxury of posting on a mingle-mangle assortment of topics. Stick to the categories you define for yourself, then step back and watch, like beauty rising from the ashes, your awesome brand begin to emerge.